Hg2 : The Hedonist


The fifth floor of a car park in Miami Beach might not sound like the place to experience unadulterated high-end fashion, but the designer boutique Alchemist has made 1111 Lincoln Road its home – and this is no ordinary car park… In fact, the structure has won countless awards, and the boutique’s space is no less impressive. The selection of fashion, beauty and lifestyle items is constantly changing and fresh, with designer labels just oozing from the rails. Owners Roma and Erika Cohen are always on hand to help you out should you need anything and they’re also really happy to let customers browse and enjoy the experience – and the views over Miami Beach.

Alchemist is, quite simply, every fashionista’s (and aspiring architect’s) dream, and the perfect place in Miami to escape from reality and indulge in some seriously high-end retail therapy. If you’re wondering what’s happened to Alchemist’s original store over at 438 Lincoln Road, don’t worry – it’s still there, but now takes the form of a designer gallery space. 

1111 Lincoln Road, Carpark Level 5, Miami Beach,
Miami Beach,
+1 305 531 4815
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