Hg2 : The Hedonist

Armani Prive

Giorgio Armani’s nightclub, in the basement of his Armani ‘multiplex’, trumps most clubs in Milan in terms of style. Entirely fitted with Armani Casa, tatamiesque floors and a neon-lit red and black Japanese style, it’s as if Nobu had been set in science fiction. Getting in can be troublesome, although reserving a table or saying that you’ll buy a bottle – in English – usually works (being international can be a passport in fashion venues). Bottles arrive on fabulous black lacquer trays: essentially mobile mini-bars with umpteen mixers and exotic fruits on ice. Commercial dancey pop soon draws you off your table to shake your money-maker alongside style slaves and smooth Tom-Ford-alikes. Be sure to do final checks in the hall of mirrors en route to the dance floor because once you’re there, smile – you’re on camera. There’s a huge screen (the sort that normally shows catwalk footage) that beams your own cringeful image on the dance floor back into the bar – everyone’s a star in Armani Prive.

Via Pisoni,
+ 39 2 623 126 55
Opening Times
10.30 pm - 3am. Closed Sundays, Mondays and May through August.
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