Hg2 : The Hedonist

Beige Alain Ducasse Tokyo

It may not be the most inspiring color in the culinary rainbow, but beige, it seems, is synonymous with superlative taste. Crowning the tenth floor of the Chanel building in the heart of upmarket shopping district Ginza, Beige is a celebration of fashion fused with fine food and chic design.

Alain Ducasse, the French chef not renowned for his empathy for understatement, is at the helm of a suitably rich menu focusing on Gallic cuisine using high quality seasonal Japanese ingredients. The slightly haughty beige setting (and staff) are much loved by pristine ladies who lunch and smooth-talking businessmen alike.

Along with the distinctly Chanel-like tweed seating, the table settings in the Peter Marino designed space are an exercise in culinary culture – from Kyotan lacquer sake cups to the crystal studded green bronze frog sculptures.

Chanel Ginza Building 10F, 3-5-3 Ginza,
+81 3 5159 5500
Opening Times
daily, 11.30am-2.30pm, 6-9.30pm
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