Hg2 : The Hedonist


Looking to restaurants in Mayfair, London, this Italian establishment has been through many changes in the last two decades. From being the favoured haunt of the rich and royal during the 1980s, its fashionable credentials went rapidly downhill when the original owner, Enzo Cecconi (the erstwhile youngest ever manager of Venice’s Cipriani), sold up in 1999. Now though, Cecconi’s is riding high again under the ownership of Nick Jones, the brains behind Soho House members’ clubs in London and New York. He summoned his long-time collaborator, the interiors guru Ilse Crawford, who created a graceful, classic space with striped black-and-white marble floors, mirrored walls, and those gorgeous spearmint leather chairs. The all-day menu – courtesy of chef Simone Serafini – offers decent Italian classics, from lobster spaghetti to osso bucco, plus a concession to British breakies in the morning, and a range of Venetian-style cicchetti (tapas) to be taken at the grand horseshoe bar, as in Venice. But the food isn’t really the point. This is a restaurant where the beautiful people go (Jones has since opened an LA outpost) and its proximity to the designer boutiques of Bond Street and art galleries of Cork Street ensures it vibrates with a glitzy cross-generational crowd.


5A Burlington Gardens,
+44 20 7434 1500
Opening Times
Mon-Weds, 8am-midnight; Thurs-Sat, 8am-1am; Sun 8am-11pm
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