Since relaunching in its new home on Mazeh Street, the Cheloush Gallery has quickly regained its position as a leader in the local contemporary art scene. Though rooted in Neve Tzedek, a district that throughout the late twentieth century had served as a hub for the city’s art community, founder Nira Itzhaki decided upon moving to a larger space in order to accommodate an expanded range of involvement and operations.
Located in the first ‘Twin House’ to be constructed in the Tel Aviv, the Cheloush gallery boasts three galleries, as well as a an experimental space dedicated to avant-garde artistic activity. The rooftop hosts cultural events and openings, while the ground floor houses a branch of the popular Tola’at Sfarim bookstore and café. Cheloush Gallery attracts Israeli artists from various representative fields, often balancing its space between the established and lesser known artists, while maintaining harmony between the contemporary direction of the works and architect Joseph Berlin’s subdued vision of a 1920’s Central European inspired edifice.