Hg2 : The Hedonist


Warning – if you have chocoholic tendencies and are attempting to wean yourself off this addiction, then perhaps this is not the best of shops in London to visit. Stepping inside the Soho branch is what we at Hg2 had imagined falling through the rabbit hole into Alice’s Wonderland would be like. It’s difficult not to stand and stare at your surroundings as chocolate merchandise decorates the store in a higgledy piggledy fashion. Bearing in mind the chocolate used is not only of the finest quality, but the designs are so elaborately artistic, you would have to show some serious restraint to leave empty-handed.

Choccywoccydoodah offers a bespoke service for those looking to outdo all others; however, some serious planning is needed for this – the shop requires at least 6 months notice. This is one of the most fantastical chocolate shops in London. Willy Wonka would be proud.

30-32 Fouberts Place, Carnaby Street,
+44 20 7734 9713
Opening Times
Mon-Sat, 10am-7pm; Sun, noon-6pm
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