Hg2 : The Hedonist


Largely hyped to rival Collette as the hippest new shop in Paris, the enigmatic, fashion-forward Coïncidence is marketed by French stylist and design connoisseur Lenny Guerrier as a concept store and multipurpose space. The exclusive boutique alleges to sell ‘lifestyle’ and ‘curiosity’ among various other money-can’t-buy abstracts, including ‘memories’, ‘envy’, ‘zeitgeist’ and ‘lust’. Whatever any of this means, it is certainly intriguing.

From an inconspicuous and somewhat ordinary exterior in the Marais, you’d be forgiven for thinking you’d stepped into the loft apartment of a prominent hipster. Inside Coïncidence
you will find a careful selection of rare and unique designer exclusives, with one-off pieces from Rick Owens and Dark Shadows, showcased in a contemporary living space equipped with sofas and an open kitchen.

On the ground floor is the Delicatessen – a careful selection of unusual delicacies from stationary to makeup, candles and ornaments – and in the basement, the Cabinet of Curiosities, comprising unusual furniture and fashion, including a strong mix of unisex and men’s pieces. Everything in Coïncidence is desperately unaffordable, as well you might expect, but who cares? It only makes you want it more.

11 rue Chapon,
+33 9 80 54 21 79
Opening Times
noon-7.30pm. Closed Sundays.
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