Hg2 : The Hedonist

Creation et Passementerie

If you’re looking for cute ladies clothing/accessories made from sabra – that stuff that looks like silk but is cheaper – then this spot could be for you. Owner Youssef El Alaoui won a magazine award for Most Innovative Moroccan Designer in 2005 and has kept on introducing interesting designs ever since. Hard to find, but worth the effort, his shop boasts an ever-changing assortment of pretty, colourful accessories with a local twist: tassled key-rings and garments as well as a medley of bras, belts and bracelets on display across two floors. It’s one of the few places in the souk with air-conditioning.

2 Souk El Kimakhine,
+212 5 24 44 04 98
Opening Times
10am-9pm. Closed Fridays
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