Hg2 : The Hedonist

De Novo

If you’re looking for more of a mix of high-end fashion and affordable prices than the expensive boutiques of Fillmore, try De Novo, a trendy addition to the funky shops of San Francisco. Discerning shoppers will find everything from flirty Max & Cleo dresses to delicate gold chains adorned with quirky pendants to fuzzy sweaters and tops from Free People and the like. A few higher-priced items, such as frocks from Nicole Miller, round out the ever-changing selection. The owners are cheery and helpful-and offer honest opinions and great suggestions, should you need a new ensemble for a night on the town.

2413 California Street (Fillmore St),
Pacific Heights
+1 415 563 5937
Opening Times
daily, 10am-7pm
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