As in every other part of the Mediterranean world, behind the average man’s ultra-macho façade usually hides a metro-sexual waiting to be recognised. Facial hair becomes a neatly trimmed beard. T-shirts transform into wild designs and deep v-necks. And, most recently, unisex salons offer a full male-friendly menu of services and treatments.
Launched in 2006 with this notion in mind, Foxy Salon was designed in a New York-inspired manner that caters to housewives and businessmen alike. Casting off the ornaments of a women’s club, the salon adopted a mostly white, nearly clinical visage that appeals to both.
Having taken over the ground floor of a building on Echad Ha’am, the salon is ideal for those staying in the heart of Tel Aviv, or planning a day of pampering in Sheinkin and Rothschild Boulevards.