Founder Wilma Mae’s little, sweet London boutique in Notting Hill is for discerning women who “love to wear vintage but hate the idea of rummaging round smelly, moth-ridden, dark shops”. The Gathering Goddess is certainly none of the above. Because of the rigorous cleaning and restoration process all garments go through before being hung on the rail, customers can guarantee high-quality, and if the dress doesn’t quite fit? Well, the Goddess does an in-house tailoring service, too.