R2M – a company founded by the culinary entrepreneurs Ruti and Moti Brodo – was amongst the first to take up the challenge of creating a local boutique property. Choosing a 1920’s building constructed in the eclectic style emblematic of the city’s earliest days, R2M accentuates the Tel Avivian rather than follow in the footsteps of the impersonal glass and steel hotels found around the globe. Centrally located in what is termed the heart of the city, Hotel Montifiore is steps away from Rothschild Boulevard – a main artery of leisure and night life – and enjoys proximity to most attractions and sites offered in Tel Aviv. Twelve, individually-designed rooms offer a stage for local photography talent to shine. Olive oil-based toiletry products, designed specifically for the hotel, are available in every black marble bathroom. While a rich library of books are provided in each room. Even if you aren’t able to enjoy the accommodation, do stop by at the restaurant for one of the best brunches in town, or at least for a coffee break between jaunts to lively Rothschild Boulevard.