Owner Natalie Hurvitz decided to go against the grain, gambling with a boutique hotel concept in the highbrow cultural hub of Tel Aviv. Inhabiting several floors of a high-rise building towering over a compact three-story mall, Vital exudes the sense of a private member’s club. Sixty-three modern, parquet-floored rooms and suites are accessorised with a touch of the exotic (such as bamboo framed wall mirrors and seaweed woven bed frames) – all products chosen individually by the hotel’s designer during her trips to The Philippines. The view from the twelfth floor business lounge, ideally paired with a complimentary aperitif, unveils the unique advantage of hotel Vital’s location. Minutes away from the Tel Aviv Opera House, Museum of Fine Arts, and great library, Vital is an ideal choice for those seeking more sophisticated forms of entertainment. Proximity to major veins of transportation and commercial districts, as well as amenities focused on work over play, ensure that Vital remains a true business minded hotel.