Laetitia Trouillet used to sell her gorgeous handbags and vintage wares in London stores like Paul&Joe and Coco Ribbon in Notting Hill. Now she has opened Lalla (From Marrakech with Love), which you’ll find tucked away on what is swiftly becoming Guéliz’s smartest street. Having recently moved out of the dust of the Medina, Laetitia and Lalla’s new premises are more akin to haute couture than artisanal chic. Prices start from 150dh for lovely silk pouches, and 500dh for the leather handbags; there are also canvas beach totes and one off evening clutches. There’s also a studded purse (as worn by Sarah Jessica Parker) and a selection of scarves and handmade headbands.