Discreetly tucked within stumbling distance from the Champs-Élysées, you’d imagine this velveteen boudoir-like den to be full of the trashed and the tacky. The former of which may well be true and, indeed, the latter, to some extent. But this is, in fact, the coolest celeb haunt for any A-lister in Paris. Not much was known of its ‘mad monk’ Russian namesake – healer or charlatan, nobody was quite certain. But his descendents are now said to reside within this so-called city of love. Adding yet more mystique to the name and the brand, oft seen splashed across red tops with celebs and their, well, low tops. Arabesque décor, red velvet and underground make up quite a picture. Though entry is strictly invite only. And we wont even get started on the prices.