Hg2 : The Hedonist

Milouad El Jouli

If you’re shopping in Marrakech, girls who like Hermes are going to love Milouad El Jouli. This hip little space employs local artisans to create all kinds of fabulous ladies things – bags, baboush, smocks, sandals, heavy belts – designed by the owner, who does a great line in Hermes-a-likes. Most of the things here have a Moroccan twist, especially the clothes, which are lovely but might not look so natural in Soho. Everything is immaculately made and while prices aren’t cheap, they do reflect the quality and the owners tend to be fair. A larger shop is set to open just around the corner; ask here for more details.

Souk Smat El Marga 6-8,
+212 5 24 42 67 16 / +212 5 24 70 41 76 61
Opening Times
10am-6pm daily
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