A more feminine counterpart to My Bloomsbury, the Feng Shui-ed myhotel Chelsea has considerable charm and a fantastic location, a key benefit of chain hotels in London. Popular with weekend breakers (drawn by the imaginative packages on offer) the London boutique hotel has a fan base of regular guests, many drawn from the fashion world, attracted by the fusion comfort with a hip, contemporary edge. Most of the 45 rooms share a colour palate of gentle shades, with pale pink and beige bedspreads and soft furnishings, plasma screens and DVD players, these are rooms to relax in. Breaking the mould are the two red rooms, a decadent whirl of hot reds, black and white prints and moody lighting and the Thai suite with its Asian styling, kitchen, steamroom and Jacuzzi.  Guests complete a ‘mypreferences’ form ahead to time to personalise the rooms with touches that range from the basic to the more decadent – chocolates, roses, cakes, champagne and gadgets can all be arranged. Downstairs, the multi-tasking mybar is a stylistic mish-mash combining comfortable sofas for all day lounging with marble topped tables and a sexy purple bar. Lounge music plays in eager anticipation of cocktail hour, when the bar fills with residents and locals. Guests also have use of the library, a relaxing conservatory space with large sofas, newspapers, magazines, free tea and coffee, internet access and a DVD library.