Blink and you’ll miss the big red letter ‘n’ which marks nhow’s entrance and Spanish hotelier NH’s first foray into sector of Milan design hotels. The foyer is through the military hangar-style car park. Bold oranges and reds in the form of plastic partitions and drapes are set against a starker than stark concrete floor. To park a hotel in Milan’s old General Electrics building in an area known for its industrial design the statement has to be bold from the outset. nhow has managed to source the entire range of furniture dotted around the communal areas from Milan’s most celebrated stores, including Edra, Dilmos and Zanotta – a top blag if ever there was. What’s more, their showcase revolves every six months and is all for sale, no doubt appealing to the style-hound audience who’ve booked this hotel over The Straf or the Anderson since its inception in 2006. The 246 rooms are practical and modern, with WiFi connectivity and colour- therapy showers throughout. Despite the hotel’s size, the brand new spa and glass-ceilinged restaurant are surprisingly quiet outside Milan’s conference season – the guests perhaps cosied up with Design Week on an Arik Ben Sim-hon armchair instead.