Hg2 : The Hedonist



Hollywould – Boundary-pushing boots, kittenish heels, sumptuous sandals, and four-alarm flats from one of hipster New York’s favorite cobblers.

Delicate Indian- and Asian-inspired pieces – silver and 10-karat gold necklaces, dangly earrings, and darling rings.

Seize Sur Vingt – A dapper hipster’s delight, this custom tailor and haberdashery offers shirts, suits, ties, and Italian shoes that run from quirky to luxurious.

Tory Burch -The queen of the haute tunic has the social and celeb scene in a trance, with her casual and more dressed-up pieces, alongside exceptional accessories.


Designer Christiane Celle presents her breezy, bohemian garb – right out of the Hamptons or St. Moritz – alongside high-end labels that fit her vibe.

Mixona – The creme de la creme of lingerie lines the racks and adorns some of the sexiest mannequin displays in the city.


Cath Kidston – Originally a purveyor of adorable handbags, the line has expanded to include fabrics, housewares, and general lifestyle gear, all kicked up with enviable prints.

Chip & Pepper – The surfer vibe abounds in a hunting shack-themed storefront, with envy-inducing jeans, T-shirts, and surfer gear from a pair of blond twin brothers.

C. Ronson – Socialite-cum-designer Charlotte Ronson outfits her girlie T-shirts and undies with kitschy 1970s style and patterns she plumbed from her childhood sticker collection.

Malia Mills Swimwear – Mercifully, these smartly designed maillots suit a wide cross-section of body types, and look supersexy thanks to designer Mills’s wizardry with fabric and shape.

Paul Frank -Clever Ts, undies, outerwear, and accessories for the kid in all of us – and for all our kids – in a bright, color-packed corner store.


Crumpler Bags – One of two downtown outposts that feature some of the most durable and daring messenger and camera bags out there; plenty of straps and cool colors from a great Down Under brand.

Fresh – Delicious beauty products in clean, straightforward packaging – from fragrance to make-up to candles and specialty lines of cleansers.


Santa Maria Novella (285 Lafayette St) – Delights for all senses abound at this Florentine beauty company, with its hoity-toity toiletries and gilded setting.

Sigerson Morrison (28 Prince St)- Utterly addictive shoes that are big on sex appeal and color choice, set in a decidedly minimalist store

Elizabeth Street, Mott Street, Mulberry Street & Spring Street,
Lower East Side
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