Hg2 : The Hedonist

Norrmalm

Acne, Norrmalmstorg 2
rnThe most fashionable denim brand in town. Even if you are not looking to buy some of their jeans, it’s worth popping in to the store on Norrmalmstorg as it’s of historical significance. It was here, in 1973, that a bank robbery led to a hostage situation that in turn gave rise to the phrase ‘Stockholm syndrome’. Today the bank’s vaults are the shop’s storeroom. Apparently, sometimes criminals return to the scene of their crime – the staff report that one of the bank robbers came in once to see how it had changed.
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rnÅhléns, Klarabergsgatan 50
rnThis mid-range department store has an excellent collection of clothes, both Scandinavian and international, as well as glass, china, homewares and cosmetics, and a great music department. You can have a facial or a massage in the Åhléns Day Spa on the top floor or buy groceries on the lower level in the Hemköp grocery store.
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rnGallerian, Hamngatan 37
rnOne of the first malls in Stockholm, Gallerian had a much-needed facelift a few years ago and has seemed much busier and brighter ever since. It’s a mass-market sort of place where you’ll find Topshop, Benetton, The Phonehouse, Body Shop, Puma and Levi’s. Just the sort of place, in other words, that attracts hordes of teenagers at the weekend. There are a dozen or so places to eat or drink, ranging from the Espresso House to sushi bars.
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rnHamngatan
rnHamngatan is home to NK and also the place where you’ll find Swedish megabrand H&M, as well as its big rival, Zara. There’s also Polarn o Pyret, a children’s clothing store known for its stripy fabrics which you’ll see on babies all over the country. The kiddie clothes aren’t cheap, but parents love their durability.
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rnHötorget

rnStockholm’s main outdoor market sells fresh fruit and flowers Monday-Saturday and then hosts a (not particularly good) flea market on Sundays. Whenever you walk through the market the stallholders shout out their bargains to get your attention, which some people find charming and others find irritating. Don’t miss the indoor market, Hötorgetshallen, which is located underneath the cinema complex. It’s great for international foods and has lots of places where you can perch at a counter for a quick snack.
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rnNK, Hamngatan 18-20
rnThe crown jewel of Stockholm shopping. A sort of Scandinavian Selfridges (or Baltic Barneys), packed with excellent boutiques. NK is particularly good for clothes shopping, but there’s an extensive glass and kitchenware department downstairs and, on the top floor, one of the best English bookshops in town. Café Entré in the main entrance is always popular, but there are also more cafés downstairs near the grocery department.
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rnPUB, Hötorget
rnPUB (named after its founder, Paul U. Bergström) is most famous for being the department store that once employed a young Stockholm girl called Greta Garbo to model hats. But that was a long time ago, and of late it has become the poor relation of the city’s other more dominating department stores. A baffling interior layout hardly helps. It’s currently undergoing a major renovation which must, surely, restore some of its lost glamour.

Image: by darren_sf

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Norrmalm
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