Hg2 : The Hedonist


Just off the high-street hell of Corso Vercelli, Noy (as in ‘noi’, as in ‘us’) is one of Milan’s restaurants that is best described as sea of calm in gentle waves of browns and creams. Built in 2004 on the site of an old garage, the Milanese restaurant inhabits a large industrial shell – even when full, there’s still a restorative sense of space. rnrnSuper chic and modern, it resembles a fashionable furniture showroom, and it almost is: all of the furniture is by luxury lifestyle store Habits Culti next door. rnrnNoy multi-tasks like the best of modern Milan: breakfast starts with brioches e caffè to classical music on engulfing sofas; lunch is by speed-buffet on walnut chairs and tables; for tea, kick back in the lounge area with a therapeutic tisana (or herbal tea infusion); at aperitivo the pace is picked up by a live DJ; and for dinner settle in for a sophisticated Mediterranean spread in the restaurant. And of course, it’s got Sunday brunch more than amply covered.

Via Soresina, 4,
Parco Sempione
+39 02 4811 0375
Opening Times
Midday-2.30pm, 8-11pm; bar/cafe 8am-2am.
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