Hg2 : The Hedonist

Ostermalm

Biblioteksgatan
rnLocated just off Stureplan, Biblioteksgatan is known for its many clothes stores and shoe shops, including Emporio Armani, Rizzo, Geox, Karen Millen, Mathilde, Kookai, Peak Performance and, in a converted cinema, Urban Outfitters. There are also several jewellers and high-end watch shops.
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rnBirger Jarlsgatan
rnThis is the place for big labels with high prices. There’s Gucci (at number 1), Hugo Boss (24), Louis Vuitton (17), Max Mara (12), Versace (21) and many more. There’s also modern Danish silver at George Jensen, antique Swedish silver at Kurt Ribbhagen, and Swedish crystal at Orrefors and Kosta Boda (all at number 13). Rönnells (32) sells antiquarian books while Efva Attling (9) and Thomas Szabo (15) are extremely fashionable contemporary jewellers.
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rnGrev Turegatan
rnHere you’ll find one of the best branches of Filippa K, the clothing store for men and women that is almost like a uniform for professional Stockholmers, as well as Ease, Filippa’s spin-off store that sells super-casual womenswear. There’s also J. Lindeberg, whose belts can be seen around so many Swedish hips, La Chemise, which is great for shirts, and Danish fashion brand Bruuns Bazaar. The various cafés with outdoor seating provide prime people-watching in the summer.
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rnModernity, Sibyllegatan 6
rnThe best store in the city for mid-century modern furniture, ceramics and glass. Most of the pieces are Scandinavian.  Prices are high but so is the level of service and quality. A must-visit shop for anyone with an interest in 20th-century Scandinavian design.
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rnSaluhallen, Östermalmstorg

rnThis unmissable 19th-century food hall is packed with meat, fish, vegetables, chocolate, bread and many more of life’s essentials. There are also several places to eat lunch, including Lisa Elmqvist and Gerdas (see page 104) for memorable seafood.  Whether dining or shopping, it’s a great experience and one of the city’s treasures, though it can be jam-packed around noon. Go a little later to avoid the main lunchtime rush.
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rnSturegallerien, Stureplan
rnThe poshest mall in town links Stureplan with Grev Turegatan. Here you can browse Hedengrens bookshop, which has an extensive English language section, pause for cake at Gateau, and pick up some things at Fred Perry, Kenzo, Björn Borg and J. Lindeberg.
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rnSvenskt Tenn, Strandvägen 5
rnThe most famous interiors store in the land, Svenskt Tenn (the name means ‘Swedish Pewter’, which is what it originally specialized in) is best-known for the range of bold, beautiful, instantly recognizable fabrics by Josef Frank. The store’s founder, Estrid Ericson, had a profound impact on the direction of Swedish decorating not least with her fondness for plain white walls.

Image: by MauronB

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Ostermalm
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