After striking gold with Galina and Gossip, two mega dance-bars that have come to dominate many long nights in Tel Aviv, the team of owners headed by Nadav Shertzer refused to rest on their laurels, instead experimenting with a slightly new concept for a nightlife venue.
Opting for a more laid-back atmosphere, Otto (which translates to ‘Car’) offers a super-sized version of the casual neighborhood bar. Apathetic selectors and ear-splitting electronic music are replaced by a pool table, receptive bartenders and a refreshing soundtrack of rock and pop. High top tables and comfortable couches strewn around the central bar offer plenty of space to strike up a conversation or host private events.
Since first opening its doors in 2010, the Otto gained much attention, enjoying various celebrity spottings and an excellent buzz-making campaign. The successful first year has led the owners to launch two identical copies of the original, in north Tel Aviv and on Rothschild Boulevard. Though excitement around the Otto has since abated, the bar enjoys a strong following of locals, with the median age at 28 and as likely to wear dress shirts and cocktail dresses as t-shirts and jeans.