Hg2 : The Hedonist

Pioo Pioo

Onomonopias are about as fun as you will get when it comes to etymology, and interestingly enough, they often vary between languages, though they are created as an interpretation of sound. ‘Pecha Kutcha’, for example, is the Japanese interpretation of the English-speaking world’s ‘blah blah’ or ‘yada yada’. For her fashion label’s name, the talented Mor Bauer chose ‘Pioo Pioo’, the Hebrew version of ‘pow pow’, the sound a gun makes when fired. Her style and works are a far cry from the themes and senses evoked by the name, yet she marks her products with the trademark revolver, her playfully assertive signature.

Launching her line in 2008 following graduation from the renowned Shenkar School of Design, Mor offers a unique voice in local fashion that has quickly garnered the attention of tastemakers and industry press. Her designs channel the highlights of 50’s and 80’s couture, with her current collection marked by dresses that are “feminine, edgy, and colourful.” For a possible discount, mention your love for deer, the unofficial label mascot.

10 Dizengoff Street,
+972 54 477 3542
Opening Times
appointment upon request
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