Pizza East Portobello
As the pizzeria of choice for quiff-sporting, brogue-loving East Londoners, Pizza East has achieved cult status for its inventive pizza topics, austere industrial interiors and a crowd of impossibly cool kids who dress up to look like they’ve dressed down. The décor for the venue’s second offering in a former pub (The Fat Badger) is somewhat warmer, with exposed brick walls and floor-to-ceiling windows making for a light, airy space that won’t put off East London’s chino-donnning, pashmina-clad counterparts. Now open for business at 310 Portobello Road – within spitting distance of Hg2 HQ, incidentally – we, for one, can’t wait to see what all the fuss is about. Veal meatball, prosciutto, cream and sage topping, please.