To call it Pizza Express for hipsters would be harsh but there’s no denying that Pizza East, from Nick Jones’ Soho House group, is aimed at the mass market looking for affordable places to eat in London. It’s a vast 170-cover operation that opened in 2009 in Shoreditch’s Tea Building, yup, a former tea warehouse (so lots of space, exposed concrete and industrial piping, now scrubbed up and flatteringly low-lit) that last saw action as the raucously hip T Bar. The social buzz lives on – or rather it follows Jones wherever he goes, not least since Pizza East is just next door to his hugely successful Shoreditch House. The pizzas are LA-inspired, baked in a wood-fired oven with a crunchy 10-inch base, with a dozen toppings on offer from simple buffalo mozzarella, tomato and basil to more gutsy veal meatballs with prosciutto, cream and sage; the menu is bulked out with smaller plates such as calamari, whole artichoke or chicken livers; main courses include lasagne, baked fish, and a very fashionable roast chicken for two with rosemary potatoes. In the basement is the Concrete bar (open Thurs- Sat), a basic, Berlin-style space with refectory tables and benches, racks of shots, and room to dance – the party express.