Hg2 : The Hedonist


One can only imagine the reaction of parents of Meital and Rahya when they discovered that both of their daughters wished to study fashion design. Proper Jewish parents that they are, the morbid idea of having to fund their offspring for the rest of their natural lives must have passed through their minds more than once. Yet following the successful launch of their co-founded line, Sister M, mum and dad were offered good reason to release a much-awaited sigh of relief. From their studio in Florentin, the duo designs and produces four lines of dresses and a colourful array of accessories that have proved their merit through critical acclaim. A unique highlight of their collection is the ‘ecological line’, in which they blend leftover scraps from past collections to create beautiful, handcrafted products. While their style is difficult to pinpoint, the designers stress the comfort of the products in any of their lines, manifesting a sense of ease whether during day or night.

79 Salame Street,
+972 50 902 8063
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