Reserve at the Soho Grand hotel for the location, stay for the sex appeal at this 363-room bastion of earth-toned comfort, just a spiked-heeled stroll away from all the boutique shopping your heart could desire. The sister property of the nearby Tribeca Grand, as one of the hippest hotels in New York city. it is a nice embodiment of privileged Soho style from the past two decades. Designed by interior designer William Sofield in the mid-1990s, Soho Grand features a suspended glass bottle staircase in the entryway that leads to the lobby and the Grand Bar & Lounge – decked out with comfy couches, populated by posh folk, and energized by the sound of top DJs. The Gallery is a second, more avant-garde dining room, and the Yard opens up in the summer months for al fresco noshing. The neutral-toned guest rooms feature Frette linens, Malin + Goetz bath products, flat-screen TVs, and digital cable.