South Molton Street’s high-end treasures are found in droves at Browns, the cult men’s and women’s fashion emporium with over 40 years’ service, deemed one of the best shops in London. Browns Focus, opposite, is younger and yet more fashionable, while Labels For Less is just that.

Butler & Wilson is the rich fancy-dress lover’s dream, a twinkling treasure box of vintage and new costume jewellery plus unusual, amusing fashion and frills. Poste Eccentric (counterpart to Poste Mistress) is THE designer shoe shop for men, styled like a gentlemen’s club for the man-about-town’s shopping delectation. Tartine et Chocolat, despite how it sounds, actually stocks luxurious French baby clothing for the little darlings, and for yourself, well, Wolford, where only the best hosiery will do.