Starting out as a little shirt specialist shop in Glasgow, where a laundry service was offered with every shirt bought by a customer, Ted Baker quickly earned the brand the title ‘No Ordinary Designer Label’, and, relying on word of mouth rather than a typical ad campaign. Ted’s fame spread.

Despite being a huge success, each Ted Baker store is still bursting with personality, and Ted’s Covent Garden shop is no exception. All the clothes demonstrate great attention to detail, and a quirky humour, too (especially the shirts). The location is also fabulous, tucked away on one of the chic streets leading off from the market square itself.