Hg2 : The Hedonist


For virtually all female Londoners (and visitors), Top Shop’s flagship is the ultimate fashion honeypot – there are 1,000 staff working at any one time, 200 changing rooms and around 200,000 visitors a week. With 90,000 sq ft of cheap (yeah, best not to ask why), fast fashion, ‘ToSho’ is always ahead of the game with more, bigger, better concessions, vintage collections and designer ranges by fashion’s most current names (Marios Schwab, Richard Nicoll, and the unfeasibly popular ‘designer’ Kate Moss). And with a nail bar, blowdry bar, and candy shop even, resistance is futile.

Oxford Circus,
Oxford Street,
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