Hg2 : The Hedonist

Via Brera / Solferino

Running almost from La Scala in the Centro due north to Corso Como, these two of Milan’s shopping streets are a welcome departure from the quadrilatero d’oro.

The character here is much more individual, with unique boutiques selling younger, more affordable fashion. Wander off the main drag into Via Fiori Chiari, Via Madonnina and Via del Carmine for more offbeat fashion and furniture shops.

National newspaper Corriere della Sera has had its offices in Via Solferino since founding in 1876, while Via Brera is home to the Accademia and Pinocateca di Brera (see Culture), so the area is defined by art students, art shops and small galleries, and the odd hack.

Brera has become quite touristy so while there is plenty of choice for cafés and restaurants, prices can be inflated and street vendors await their prey. The Pottery Café is fun and cosy, the Centro Botanico is a healthfood shop with a tiny organic café, and Bar Jamaica is a riotous old institution.

Image: by nobihaya

AG Spalding & Bros Modern, metropolitan luggage, accessories and gifts
Anna Maria Consadori Eclectic boutique with modern objets d’art and furniture
Cavalli e Nastri Milan’s best vintage shop with elegant finery from Dior, Balenciaga, YSL, Pucci and the like
Dilmos If Lenny Kravitz had a Milanese palazzo to furnish, he’d come here for ‘functional art’ – bold, modern and bizarre furniture
Germana Zama Elegant knitwear, interesting casualwear and nice boots and shoes for men and women
Kristina Ti Pretty, young fashion that follows the trends of Italy’s big players
L’Occitane All-natural cosmetics and toiletries from Provence
Miss Sixty Two floors of young, tight, attitude fashion from Italian jeans brand
Profumo Multi-brand beauty boutique stocking Acqua di Parma, Kiehls, Miller Harris, Creed and more
Shu Uemura Cult Japanese beauty specialists with a deluxe product range
Le Solferino Small but interesting shoe shop with elegant and mostly affordable boots, courts and eveningwear
La Vetrina di Beryl, Barbara Beryl’s cult boutique on Via Statuto with quirky, un-Milanese labels like Eley Kishimoto and Y3, plus safe bets such as Miu Miu and Marc Jacobs footwear

Various locations,
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