The intention behind the creation of Zayira, states founder Anita Kostovski, was to provide functional mix and match pieces, achieving an effortlessly chic look and making women feel beautiful in the luxe fabrics that she uses. Zayira opened back in May, the newest addition to the shops in ‘Urban Walkabout’, Bondi. This area offers a calm respite from the crazy cosmopolis of central Sydney – shopping here is a leisure pursuit, as it should be.
Kostovski understands this, and understands a woman’s need to feel comfortable in clothes whilst knowing that they are flattering, so kept in mind four words when designing: Luxe – Zayira uses high-quality fabrics with clean lines that feel good on your skin. Grunge – all of her pieces are designed to be layered, with one signature, body-showcasing article; the epitome of grunge. Love – Created with great care and attention, Kostovski hopes that her customers will experience something emotive rather than just purely aesthetic. Glamour -these grungy, simple outfits become instantly sexy when paired with heels or a sleek hairdo. Just as much thought has gone into the layout and decor in her store; well worth a visit as the clean simplicity and flexibility of the brand sets it apart from other Sydney shops and boutiques.