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Editorial & Content Writer

Job Title: Editorial & Content Writer
Location: [London / Hybrid]
Type: Full-time

Start Date: January 2026

About Hg2
Hg2 is a boutique content and marketing agency specialising in high-end, SEO-led editorial, brand storytelling, and strategy. We work with both emerging and global brands in hospitality, travel and lifestyle. Our team produces precise, effective content, from social campaigns and newsletters to web copy, brand manifestos, F&B menus, and packaging, that engages the right audience and supports clear business goals.

The Role
We’re looking for an Editorial & Content Writer with a journalist’s curiosity and an editor’s eye for detail. In this role, you’ll research and develop engaging content, ask the right questions to uncover compelling angles, and help ensure accuracy, clarity, and tone across all deliverables. You’ll also support light editing and quality control, helping to maintain a consistent standard across everything we deliver.

Responsibilities

  • Research and gather information for articles, features, and client content, using both desk research and interviews where required.
  • Identify fresh story ideas and relevant angles that align with each brand’s audience and objectives, shaping copy across multiple formats — web pages, articles, newsletters, social and brand messaging.
  • Write and edit high-quality copy across multiple formats, including blogs, newsletters, web content, and social media.
  • Review and proofread work produced by other writers, ensuring accuracy, grammar, clarity, style, and brand consistency.
  • Liaise with clients to clarify briefs, gather information, and confirm factual accuracy.
  • Apply SEO principles (metadata, headers, structure) without compromising voice or style.
  • Collaborate with the wider team to plan content calendars and contribute to strategy discussions.
  • Keep up to date with industry trends, competitor activity, and audience interests to inform content development.

Requirements

  • Solid writing experience with strong research and fact-checking skills, likely 7+ years in journalism, editorial, or brand content.
  • Can show range and control of tone in their portfolio.
  • Has a natural ear for language, rhythm and structure and is comfortable editing as much as writing.
  • Ability to ask insightful questions to uncover the information needed for compelling stories.
  • Strong organisational skills and attention to detail.
  • Comfortable working to tight deadlines and managing multiple projects simultaneously.
  • An interest in the luxury, hospitality, and lifestyle sectors.

What We Offer

  • The chance to work with high-profile luxury and lifestyle brands.
  • Training and mentorship in both editorial best practices and digital content strategy.
  • Opportunities to develop your skills in writing, research, editing, and client communication.
  • A collaborative environment where curiosity and creativity are encouraged.

How to Apply
Please send your CV, a short cover letter, and 2–3 examples of your written work to hello@hg2.com with the subject line "Editorial & Content Writer Application".

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