Leading digital content, setting the standard ahead of its time.
our STORY
We began in 2004 as A Hedonist’s Guide to… — a series of award-winning city guides known for their sharp editorial, curated picks, and distinctive tone. Published in print, digital, and app formats, the series broke away from traditional travel content. It offered an insider’s take on where to go, what to know, and how to do it well. We were ahead of the curve, pioneering the curated, insider-led style that has since become the standard across today’s digital platforms.
As the series grew, brands took notice. They came to us for bespoke content that captured the same clarity and editorial edge, and that’s how we evolved into an international content and marketing agency.
Today, we specialise in high-end editorial, brand storytelling, and strategy, helping brands articulate who they are and what they stand for — across every platform.
our TEAM
Our team is the driving force behind everything we do, blending creativity, expertise, and a shared commitment to excellence. From our leadership to our talented creatives, we work together to craft innovative, impactful content that pushes boundaries and delivers transformative experiences for our clients. It’s our collective passion and dedication that sets us apart and helps bring each brand story to life.
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Tremayne Carew Pole
Founder
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Katherine de Boer
Managing Director
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Lydia Morton-Hickey
Managing Editor
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Isabel Jupp
Global Account Director
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Gem Gabbitas
Senior Account Manager & Writer
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Gemma Parsons
Junior Editor
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Heather Cleal
Account Executive & Writer
3 Gower Street
Tucked between Bloomsbury’s leafy garden squares and the scholarly spirit of Fitzrovia, our home at 3 Gower Street sits in one of London’s most storied literary neighbourhoods. This is a place where ideas have always mattered, where writers, philosophers, and artists once debated over ink-stained desks and café tables, shaping culture in every direction.
Just steps from the British Museum and the University of London, Gower Street has long been a destination for thinkers and creators. Its history lends weight to every word, while its energy sparks new ones. Today, publishers, studios, galleries, and start-ups coexist alongside Georgian townhouses and independent bookshops, forming a quiet but powerful creative ecosystem.
For us, it’s the ideal setting to write, imagine, and build. A space where stories are crafted, strategies sharpened, and ideas evolve from first draft to final line.
At 3 Gower Street, we carry forward the neighbourhood’s creative legacy —thoughtfully, collaboratively, and always with curiosity.