
21 YEARS of REMARKABLE HERITAGE
For over two decades, we’ve shaped narratives that stand the test of time — stories that spark curiosity, build connection, and resonate long after the first read. Our legacy is defined not just by creativity and strategy, but by a refined instinct for what makes a brand truly unforgettable.

Leading digital content, setting the standard ahead of its time.
our STORY
We began in 2004 as A Hedonist’s Guide to… — a series of award-winning city guides known for their sharp editorial, curated picks, and distinctive tone. Published in print, digital, and app formats, the series broke away from traditional travel content. It offered an insider’s take on where to go, what to know, and how to do it well. We were ahead of the curve, pioneering the curated, insider-led style that has since become the standard across today’s digital platforms.
As the series grew, brands took notice. They came to us for bespoke content that captured the same clarity and editorial edge, and that’s how we evolved into an international content and marketing agency.
Today, we specialise in high-end editorial, brand storytelling, and strategy, helping brands articulate who they are and what they stand for — across every platform.

the way we think, create, and collaborate
united by FOUR values
Curious minds, bold ideas – disruptors at our core
We ask the right questions, challenge the ordinary, and push to think beyond the expected.
Presence with personality
Style matters, but so does substance. We create work that feels effortless yet deeply intentional.
Collaboration & conversation
Great work doesn’t happen in isolation. We build relationships, spark dialogue, and ensure every project is a true partnership.
Intelligent craft
Everything we create is considered, refined, and built to connect — whether it’s a single phrase or an entire strategy.

our TEAM
Our team is the driving force behind everything we do, blending creativity, expertise, and a shared commitment to excellence. From our leadership to our talented creatives, we work together to craft innovative, impactful content that pushes boundaries and delivers transformative experiences for our clients. It’s our collective passion and dedication that sets us apart and helps bring each brand story to life.
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Tremayne Carew Pole
Founder
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Katherine de Boer
Managing Director
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Lydia Morton-Hickey
Managing Editor
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Isabel Jupp
Global Account Director
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Gem Waldron
Senior Account Manager & Writer
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Gemma Parsons
Junior Editor
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Heather Cleal
Account Executive & Writer

13 Soho Square
Nestled in the heart of Soho, London, our office is surrounded by the pulse of creativity and culture. A district steeped in history yet always ahead of the curve, Soho is a place where ideas take shape.
From its storied past as a hub for artists and writers to its present as a melting pot of design, media, and luxury, Soho inspires the way we think, create, and craft narratives that resonate, ensuring our work is as dynamic and forward-thinking as the city itself.
It’s a place where ideas take form, where conversations spark new directions, and where creativity is a way of life.