
our WORK
Over the years, we’ve had the privilege of collaborating with some of the world’s most leading and forward-thinking brands. Explore our selected works and see how we’ve helped them craft compelling narratives, elevate their presence, and connect with discerning audiences.


Operating across 20+ markets
Headquartered in London, Hg2 works globally through a trusted network of internal writers, creatives, and strategic partners. We have supported over 30 brands across more than 120 locations in over 20 key markets — including the UK, US, France, Germany, Belgium, The Netherlands, Italy, Spain, Switzerland, UAE, and China — with a reach that extends far beyond these regions, reflecting a true global footprint.

'Happily Ever after' menu
Donovan Bar
At Donovan Bar, cocktails are more than drinks — they’re stories waiting to be told. This year’s ‘Happily Ever After’ menu transforms classic fairytales into enchanting libations, blending whimsical storytelling with exquisite mixology. Partnering with Five Foot Eight Design, we crafted a refined yet playful narrative, ensuring each drink felt like a journey into a beloved tale. From evocative descriptions to custom illustrations, every detail was designed to captivate and elevate the guest experience. Explore how we brought this magical menu to life.
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Fever Tree
Fever-Tree is renowned for elevating the drinking experience with premium mixers made...
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Virgin Atlantic
Virgin Atlantic is more than an airline — it’s a gateway to...

Experience app
Aston Martin
Aston Martin is synonymous with performance, craftsmanship, and exclusivity. To extend this legacy into the digital space, the brand launched the Aston Martin Experience app — a curated gateway to a world of luxury. We were entrusted with crafting content that would captivate Aston Martin’s elite clientele, offering over 3,000 handpicked experiences that embody the brand’s sophistication. From exclusive destinations to bespoke lifestyle offerings, we ensured that every detail reflected the aspirational essence of Aston Martin.
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Corinthia Hotels
Corinthia Hotels is synonymous with sophistication and world-class hospitality. To elevate their...
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Dorchester Collection
Dorchester Collection’s legendary hotels are more than just places to stay —...

360-Degree Content Strategy
Rocco Forte
Rocco Forte Hotels is celebrated for its bespoke service, sophisticated destinations, and timeless luxury. To enhance its digital presence and engagement, the brand partnered with us to craft a 360-degree content strategy that resonated with both B2B and B2C audiences. From curating editorial features for The Journal to multilingual content creation and SEO-driven storytelling, we ensured Rocco Forte’s digital voice matched the elegance of its world-class properties. Discover how we helped bring the brand’s vision across every touchpoint.