We thoroughly enjoy working with Hg2. They always deliver creative, engaging, and most importantly, on-brand content for us. They are very efficient and always super flexible.


Head of Digital, Dorchester Collection

Who We Are

An international content agency based in London, we help brands and people connect. Blogs that build followings. Emails that convert. Social that starts conversations. We help you find the best way to reach your audience, and speak to them in their language.

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Our Mission at Hg2 is to create sustainable content for the next generation of Intelligent Brands.

Whether it’s creating engaging content strategies, aspirational content, or pulling in our team of global editors to deliver interactive localised content, we know what good content is all about.



From inspiring print guides to engaging emails and optimised web copy, we’re experts in creating relevant, well-researched and original content across a range of channels and media. We can write in your brand’s tone or help you define one if you’re not quite there yet.


How, why, where and when you publish your content is key to its success. We put together comprehensive strategies based around trends, events and brand-specific data, and get your message to the right people at the right time.

Getting it right.

True content marketing grabs attention and cuts through the noise. It doesn’t interrupt conversations, it’s what people are having conversations about. Hg2 identify what matters and how will it resonate with your audience.

Our work.

Over the years, we’ve had the privilege of working with some of the world’s most exciting brands. Have a look and see what we’ve done for them…

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Read about some of the topics important to us – and to you – in our own words.

June 2024

Soho restaurants to explore this summer

As the sunshine unlocks Soho’s even more playful side, gone are the days of hurried dinners washed down with the anticipation of the looming journey home in the dark. Instead, enticing spices and sizzling grills scent the streets again, signalling warm, spontaneous evenings exploring Soho’s myriad restaurants. As every inch of pavement is slowly but surely reclaimed by sunglasses and bubbling post-work chatter, join me on a delicious tour of my five favourite restaurants to explore this spring/summer.

March 2024

February 2024

August 2023

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