Hg2 Content Lab – We are really good at what we do. And that’s content.

“We thoroughly enjoy working with Hg2. They always deliver creative, engaging, and most importantly, on-brand content for us. They are very efficient and always super flexible.

CLAIRE BELL

Head of Digital, Dorchester Collection

Who We Are

An international content agency based in London, we help brands and people connect. Blogs that build followings. Emails that convert. Social that starts conversations. We help you find the best way to reach your audience, and speak to them in their language.

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Our Mission at Hg2 is to create sustainable content for the next generation of Intelligent Brands.

Whether it’s creating engaging content strategies, aspirational content, or pulling in our team of global editors to deliver interactive localised content, we know what good content is all about.

Content.

From inspiring print guides to engaging emails and optimised web copy, we’re experts in creating relevant, well-researched and original content across a range of channels and media. We can write in your brand’s tone or help you define one if you’re not quite there yet.

Strategy.

How, why, where and when you publish your content is key to its success. We put together comprehensive strategies based around trends, events and brand-specific data, and get your message to the right people at the right time.

Getting it right.

True content marketing grabs attention and cuts through the noise. It doesn’t interrupt conversations, it’s what people are having conversations about. Hg2 identify what matters and how will it resonate with your audience.

Our work.

Over the years, we’ve had the privilege of working with some of the world’s most exciting brands. Have a look and see what we’ve done for them…

Let’s talk

AvisHg2-webmaster2023-04-15T07:01:52+00:00

Avis

Virgin AtlanticHg2-webmaster2020-03-15T19:53:12+00:00

Virgin Atlantic

FEVER-TREEHg2-webmaster2020-03-15T18:41:46+00:00

FEVER-TREE

ZIPTOPIAHg2-webmaster2020-03-15T18:18:11+00:00

ZIPTOPIA

Rocco Forte HotelsHg2-webmaster2023-05-02T22:09:55+00:00

Rocco Forte Hotels

ASTON MARTIN APPHg2-webmaster2020-03-15T18:52:51+00:00

ASTON MARTIN APP

BoodlesHg2-webmaster2020-03-15T18:58:52+00:00

Boodles

DORCHESTER COLLECTION EVENTSHg2-webmaster2023-03-26T07:03:58+00:00

DORCHESTER COLLECTION EVENTS

Articles

Read about some of the topics important to us – and to you – in our own words.

January 2023

In a world of forecasters, be the weather

In a world of forecasters, be the weather

As a society, we appear to be locked in an endless cycle of trends, and trend forecasters. What is the next big new thing going to be?

July 2021

Tips for writing compassionate content

Tips for writing compassionate content

More compassionate experiences, services and products that cater to a new profile of conscious, curious and ever-so-slightly cautious customers wondering how to celebrate their new-found wisdom in a post-pandemic world.

All Articles

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