The Boodles Journal: Expanding Digital & Luxury Reach

Client: Boodles

Industry: Luxury Jewellery & E-commerce
Service: Content Marketing, Print Design, PPC Advertising

Boodles

Boodles is a prestigious British fine jewellery brand renowned for its craftsmanship, heritage, and exclusive collections. To expand its online presence and attract a new audience interested in both high-end jewellery and the world of British luxury, Boodles sought to enhance its digital storytelling through theBoodles Journal.

The Approach

Hg2 developed a strategic content plan tailored to Boodles’ brand identity and business objectives.

Curated Digital Features: Crafted engaging and informative articles designed to resonate with both existing and potential customers.

SEO & Outreach Strategy: Implemented an organic search strategy to attract a wider audience while ensuring high-quality storytelling.

Luxury Lifestyle Positioning: Created content that seamlessly blended Boodles' fine jewellery expertise with the world of British luxury, reinforcing its brand prestige.

Multi-Channel Engagement: Integrated print and digital content to enhance brand visibility across multiple platforms.

3.6x Increase in Engagement

Reflecting greater brand awareness.

11K+ Customer Satisfaction

Responses, highlighting audience appreciation for the content.

80K Print Run

Demonstrating the brand’s strong cross-channel reach.

  • Content Creation

  • Translations

  • Concept Thinking

  • Engagement

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Why this Works

By combining expertly crafted content with a strategic outreach approach, Boodles successfully connected with both loyal customers and new audiences. The Boodles Journal not only positioned the brand as a leader in British luxury but also transformed its digital presence into a powerful marketing tool, seamlessly blending heritage, expertise, and e-commerce.