Corinthia Insider Blog

Client: Corinthia Hotels

Industry: Luxury Hospitality
Service: Blog Direction, Content Marketing, Content Creation, Engagement

Corinthia Hotels

Corinthia Hotels is a collection of luxury hotels located in prime destinations around the world. Known for their opulent settings and impeccable service, Corinthia wanted to enhance their digital presence and use their website as a tool for increasing bookings and brand authority. The goal was to develop a content strategy that would attract, engage, and convert visitors while building traffic and improving search engine rankings.

The Approach

We were asked with creating and executing a content strategy that would meet the brief by delivering compelling, informative, and engaging content for the Corinthia Insider blog.

Key components of our approach included:

  • We worked closely with the Corinthia team to define the blog’s overall direction and ensure it aligned with the brand’s luxury image and guest expectations. The content needed to resonate with the high-net-worth audience while offering insights relevant to both business and leisure travelers.
  • Our team developed a plan for strategic content creation that would cover a broad range of topics, from local guides to hotel highlights, designed to enhance the guest experience and inspire them to book directly through the website.
  • We curated high-quality, engaging content tailored to each property’s unique location and audience. The blog features included city guides, insider tips, destination spotlights, and in-depth features that highlighted the exclusivity and prestige of Corinthia Hotels.
  • Content was crafted with a focus on driving user engagement. We encouraged interaction with the blog through calls to action, integrated booking links, and shareable content that users could enjoy and pass on to their networks.

22% increased acquisition

A measurable boost in new visitors, directly influencing bookings.

36K reach & engagement

Strong audience interaction and interest across multiple channels.

10x ROI on content spend

Exceptional return on investment within the first month.

12 monthly posts

Engaging content designed to attract potential guests and drive website traffic.

  • Content Creation

  • Blog Direction

  • Concept Thinking

  • Engagement

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Why this Works

The success of the Corinthia Insider blog is attributed to its focused, high-quality content creation combined with a clear strategy aimed at driving direct sales. By aligning the blog content with guest interests and city-specific information, we created a platform that inspired both exploration and booking, reinforcing Corinthia Hotels’ authority in the luxury hospitality space while ensuring measurable business growth.