What's On Content Strategy

Client: Dorchester Collection

Industry: Luxury Hospitality
Service: Blog Creation, Content Strategy, Brand Awareness, Multilingual Content

Dorchester Collection

Dorchester Collection is a portfolio of luxury hotels in some of the world’s most iconic cities, known for their elegance, exceptional service, and refined experiences. To further position their hotels as cultural touchpoints, Dorchester Collection sought to create a compelling content strategy that would inspire travelers and enhance guest engagement.

The Challenge

Dorchester Collection needed a dedicated What’s On section on its website, featuring carefully curated event listings for each of its hotel destinations. The content had to:

Inspire potential travelers to visit these cities.

Provide valuable information to guests already planning their trips.

Align with the brand’s luxury demographic, maintaining a sophisticated tone and high editorial standards.

Be available in multiple languages to serve Dorchester Collection’s global clientele.

The Approach

We developed and executed a strategic content plan that positioned the Dorchester Collection as a trusted authority on cultural events in each destination. Our approach included:

Blog Creation & Content Strategy: We designed and implemented a structured content plan, ensuring timely, relevant, and engaging event listings for each city.

Curated Event Listings: Every month, we researched and selected a diverse range of high-end, cultural, and lifestyle events tailored to the preferences of Dorchester Collection guests.

Multilingual Content: We ensured translations met the highest standards, maintaining the brand’s tone of voice across multiple languages.

Brand Positioning: By aligning content with each hotel’s unique demographic, we established the Dorchester Collection as the go-to resource for city-specific recommendations.

The Outcome

The content strategy successfully transformed Dorchester Collection’s digital presence, increasing engagement and positioning the brand as a cultural authority. The What’s On section became a valuable marketing tool, driving interest and reinforcing each hotel’s connection to its city.

35% Increase in Engagement as visitors actively interacted with event listings.

82K Page Views, demonstrating strong audience interest.

25% Growth in New Sign-Ups, proving content effectiveness in attracting potential guests.

Why this Works

By delivering curated, high-quality, and multilingual content, the Dorchester Collection successfully strengthened its brand positioning, improved customer engagement, and inspired travelers to book their stay. The strategy ensured the hotels were seen not just as accommodations but as cultural hubs, deepening their connection with guests and enhancing the overall luxury experience.