Fever-Tree Content Strategy

Client: Fever Tree

Industry: Beverage / FMCG
Service: Blog Direction, Content Marketing, Content Creation, Engagement

Fever Tree

Fever-Tree is a premium mixer brand known for its high-quality ingredients, offering a range of tonic waters, ginger ales, and mixers. They sought to expand their reach to new audiences by leveraging content that would engage visitors to their website and drive conversions through the Fever-Tree News section.

The Approach

We were tasked with developing a tailored content strategy that blended creativity with strategic marketing.

Key components of the strategy included:

  • We created a clear vision for the blog’s content direction, ensuring it aligned with Fever-Tree's brand values while appealing to their target audience. Each piece of content was crafted to fit seamlessly into the News section, providing value while reinforcing Fever-Tree’s premium image.
  • We curated content that targeted specific demographics relevant to Fever-Tree’s brand. The strategy involved blending lifestyle topics with product education, creating a natural synergy that felt both authentic and promotional.
  • A mix of informative features, trends, cocktail recipes, and user stories was developed, focusing on compelling storytelling that would engage readers and motivate them to take action.
  • In addition to crafting shareable and informative content, we incorporated SEO best practices to ensure high visibility and traffic growth.

Launched 3+ campaigns

Successful Multi-Campaign Execution: Launched 3+ campaigns, each enhancing brand awareness and driving direct bookings.

28% increase in new customer acquistion

Customer Growth & Acquisition: Achieved a 28% increase in new customer acquisition through engaging and targeted content.

Generated 100K in reach & engagement

Expanding Digital Reach: Generated 100K in reach & engagement across content channels, with sustained website traffic growth.

10x ROI on content spend

10x ROI on content spend within the first month, with steady increases in direct bookings.

  • Content Creation

  • Blog Direction

  • Concept Thinking

  • Engagement

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Why this Works

The strategy combined high-quality content creation with a clear marketing plan focused on engagement and direct sales. By leveraging Fever-Tree's brand authority and crafting content that resonated with a broader audience, we increased visibility, driving conversions. The ROI in the first month proved that an engaging, well-executed content strategy could deliver measurable business results.