360-Degree Content Strategy

Client: Rocco Forte Hotels (Global)

Industry: Luxury Hospitality
Service: 360-Degree Content Strategy, Tone of Voice Development, Content Creation, Translations, SEO & Content Optimisation

Rocco Forte Hotels

Rocco Forte Hotels is a world-renowned luxury hotel brand with properties across Europe, known for offering exceptional experiences with an emphasis on bespoke service and sophisticated destinations.

The Approach

We worked closely with the Rocco Forte team to curate and execute a content strategy that encapsulated the essence of their brand. The strategy focused on delivering engaging, high-quality content that would not only reflect the luxurious nature of the brand but also provide value to the target audience.

Key components of the strategy included:

  • A robust content calendar, ensuring consistent messaging across multiple platforms, including brand and hotel websites, newsletters, and social media.
  • Developing original articles for The Journal online, focusing on the luxury travel experience and destination highlights. These articles were designed to position Rocco Forte Hotels as a thought leader in the luxury hospitality space.
  • Establishing and maintaining a distinct brand tone of voice that resonates with both B2C and B2B audiences, ensuring all content aligned with Rocco Forte’s luxury positioning.
  • Translating content into eight languages, ensuring that all messaging and brand voice remained consistent across markets and effectively reached a global audience.

Content Creation & Engagement:
Our team created customer-facing seasonal and destination guides that aligned with Rocco Forte’s brand narrative. These guides were designed to inspire travellers and provide them with an authentic, tailored experience in each destination. We also created in-house collateral to support marketing initiatives and campaigns.

SEO & Content Optimisation:
A key element of our strategy was ensuring that all content was optimised for SEO to enhance visibility and engagement across search engines. We continually audited and optimised content for maximum reach, leveraging performance data to refine the strategy.

40x ROI on destination content and newsletters.

Strategic, high-quality content delivered exceptional returns, driving direct bookings and customer engagement.

Localised content across 8 languages.

Tailored translations ensured a seamless brand experience for global audiences, enhancing accessibility and reach.

Increased engagement across brand and hotel websites.

Compelling storytelling and targeted content boosted user interaction, keeping visitors engaged longer.

Improved SEO rankings and online visibility.

Optimised content and keyword strategy elevated search rankings, increasing organic traffic and brand discoverability.

  • Content Creation

  • Translations

  • Tone of Voice

  • SEO & Optimisation

  • Engagement

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Why this Works

This strategy is tailored to Rocco Forte's luxury brand, ensuring every piece of content resonates with both B2C and B2B audiences. A multi-channel approach, combined with localised content in eight languages, maximises reach and engagement. SEO optimisation enhances visibility, driving organic traffic and conversions. The result is a 40x ROI, proving the effectiveness of a cohesive, data-driven content strategy that aligns with Rocco Forte's goals and audience needs.