Words by Hg2 Content Lab

At Hg2 Content Lab we act as creative curators, meticulously crafting the right words and subject matter to make our clients’ content capture the imagination of their target audiences.

From interviewing some of the world’s foremost experts to sharing our insider knowledge of the best destinations around the world, we love what we do. Below, our team of wordsmiths have chosen their favourite pieces of content from the past few months.

A Year of Opportunity
“I enjoyed cherry-picking new experiences and destinations to explore with Jumeirah to kick off 2023 with a healthy dose of travel inspiration.”
Izzie Blake-Milton, Account Director – Global

A Night At The Teatro Massimo

“Rocco Forte Hotels’ collaboration with this famed Sicilian opera house gave us access to Marco Betta, the theatre’s director. It meant we had a backstage pass to the excitement and anticipation of going to a show in this amazing space.”

Will Turner, Junior Writer

Introducing the new Sir Paul Smith Suite at Brown’s Hotel

“Our copy really brought out the uniquely British sense of humour intrinsic to both Sir Paul Smith’s brand and the beautiful suite he has designed at Brown’s in London.”

Francesca Young, Account Editor

How to spend your lunch hour in Kensington
“I’m based in London and our team prides itself on knowing the city inside out. This piece meant I could have a bit of fun with my recommendations and show off my insider knowledge!”

Will Turner, Junior Writer

Crafts in Rajasthan

“This story featured some stunning images which made it a pleasure to curate. Handmade crafts are so on trend right now, so it was a joy to research and write.“

Sarah Riches, Editor