Hg2 Content Lab – We are really good at what we do. And that’s content.

“It is a pleasure working with Hg2. They brilliantly brought our new fairy tale-inspired bar menu – ‘Happily Ever After’ – to life. They captured our vision and turned it into a captivating narrative that both enhanced the pages of our menu and the overall guest experience.

Federico Pavan

Area Director of Mixology at The Donovan Bar and Rocco Forte Hotels

Who We Are

An international content agency based in London, we help brands and people connect. Blogs that build followings. Emails that convert. Social that starts conversations. We help you find the best way to reach your audience, and speak to them in their language.

Learn More

Our Mission at Hg2 is to create sustainable content for the next generation of Intelligent Brands.

Whether it’s creating engaging content strategies, aspirational content, or pulling in our team of global editors to deliver interactive localised content, we know what good content is all about.

https://www.high-endrolex.com/40

Content.

From inspiring print guides to engaging emails and optimised web copy, we’re experts in creating relevant, well-researched and original content across a range of channels and media. We can write in your brand’s tone or help you define one if you’re not quite there yet.

Strategy.

How, why, where and when you publish your content is key to its success. We put together comprehensive strategies based around trends, events and brand-specific data, and get your message to the right people at the right time.

Getting it right.

True content marketing grabs attention and cuts through the noise. It doesn’t interrupt conversations, it’s what people are having conversations about. Hg2 identify what matters and how will it resonate with your audience.

Our work.

Over the years, we’ve had the privilege of working with some of the world’s most exciting brands. Have a look and see what we’ve done for them…

Let’s talk

AvisHg2-webmaster2023-04-15T07:01:52+00:00

Avis

Virgin AtlanticHg2-webmaster2020-03-15T19:53:12+00:00

Virgin Atlantic

FEVER-TREEHg2-webmaster2020-03-15T18:41:46+00:00

FEVER-TREE

ZIPTOPIAHg2-webmaster2020-03-15T18:18:11+00:00

ZIPTOPIA

Rocco Forte HotelsHg2-webmaster2023-05-02T22:09:55+00:00

Rocco Forte Hotels

ASTON MARTIN APPHg2-webmaster2020-03-15T18:52:51+00:00

ASTON MARTIN APP

BoodlesHg2-webmaster2020-03-15T18:58:52+00:00

Boodles

DORCHESTER COLLECTION EVENTSHg2-webmaster2023-03-26T07:03:58+00:00

DORCHESTER COLLECTION EVENTS

Articles

Read about some of the topics important to us – and to you – in our own words.

August 2024

How London got its groove back

How London got its groove back

How London got its groove [...]

June 2024

Soho restaurants to explore this summer

Soho restaurants to explore this summer

As the sunshine unlocks Soho’s even more playful side, gone are the days of hurried dinners washed down with the anticipation of the looming journey home in the dark. Instead, enticing spices and sizzling grills scent the streets again, signalling warm, spontaneous evenings exploring Soho’s myriad restaurants. As every inch of pavement is slowly but surely reclaimed by sunglasses and bubbling post-work chatter, join me on a delicious tour of my five favourite restaurants to explore this spring/summer.