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With a rich history in publishing and a legacy of storytelling, we collaborate with aspirational brands to craft narratives that capture your voice, connect with your audience, and speak to them in their language.


WRITERS. CREATIVES. IMPACT MAKERS.
Hg2 is an international content and marketing agency specialising in high-end editorial, brand storytelling, and strategy. We are a team of creative minds committed to delivering impactful, meaningful content that connects with the right audience and drives results.
Bold brands. Ready to make a Statement.


We exist to create and elevate the BOLD.
From blogs that build followings to emails that convert, we turn words into action. Whether it's social content that sparks conversation or print guides that captivate, we make every word count. From brand manifestos to menus, packaging to books — we create content with staying power.
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Content & Translations
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Strategy & Voice
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Engagement & Influence
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Optimisation & Insights
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IF IT HAS WORDS, it's what we do.
Rooted in culture, led by insight, and driven by innovation — our words don’t just fill space; they create impact. We work across a range of mediums to ensure your message resonates in the right way, at the right time, with the right people.
For brands that lead. not follow.
our CLIENTS
We collaborate with the world’s most aspirational brands, from industry leaders to emerging names, delivering content that inspires, surprises, and drives impact. Our clients are forward-thinking, bold, and committed to excellence.


Content | Turning ideas into influence.
From exquisitely crafted print guides to conversion-driven emails and optimised web copy, we create words that work — refined, intentional, and impactful.

Strategy | Guiding your message.
The art of delivering the right content, at the right moment, through the right channels. We design thoughtful strategies informed by trends, events, and brand-specific insights, ensuring your message resonates with the right audience when it matters most.

Getting it right | Attention into conversation.
Great content doesn’t just grab attention — it steers the conversation. At Hg2, we identify what truly matters, ensuring your brand is always part of the cultural pulse.


Operating across 20+ markets
Headquartered in London, Hg2 works globally through a trusted network of internal writers, creatives, and strategic partners. We have supported over 30 brands across more than 120 locations in over 20 key markets — including the UK, US, France, Germany, Belgium, The Netherlands, Italy, Spain, Switzerland, UAE, and China — with a reach that extends far beyond these regions, reflecting a true global footprint.

Spotlight.
The ART of the interview
At Hg2, we don’t just ask questions — we uncover stories. Our interviews go beyond the surface, capturing authentic insights, untold narratives, and the essence of every subject. Whether it’s an exclusive with an industry leader, a deep dive into a brand’s origins, or a behind-the-scenes look at a creative process, our interviews engage, inform, and inspire.
Creativity driving results.
our WORK
At Hg2, we specialise in turning big ideas into real outcomes. Our case studies highlight the work we do with brands to craft content, develop strategies, and build identities that connect with the right audience. We focus on precision, creativity, and collaboration to ensure every project delivers meaningful impact and lasting engagement. Our work speaks for itself — delivering results that matter.

Rocco Forte Hotels
Developed a 360-degree content strategy for Rocco Forte Hotels, enhancing global engagement through localised content in eight languages, SEO-driven editorial, and high-impact newsletters, resulting in 40x ROI, increased website engagement, and improved search rankings.

Aston Martin
Curated premium lifestyle content for the Aston Martin Experience App, seamlessly aligning with the brand’s aspirational image and delivering 82,000 app distributions, a 4x increase in customer satisfaction, and 3x campaign expansion to enhance engagement and brand loyalty.

Donovan Bar
Created the 'Happily Ever After' Menu for The Donovan Bar, blending whimsical storytelling and refined tone of voice to deliver a fairytale-inspired cocktail experience that helped secure its place as one of the Top 100 Bars in the World.