Optimisation & Insights

Improvement isn’t a one-off — it’s a process. At Hg2, we help brands fine-tune their digital presence with data-led insights and smart strategy. From SEO and content audits to user experience and performance reviews, we make sure everything is working harder for your goals — and evolving with your audience.

What We Do

• Website Audits
  A full review of your site’s content, structure, and performance to identify what’s working — and what’s not.
• SEO Optimisation
  Practical steps to improve visibility, boost organic traffic, and climb the search rankings.
• Analytics & Reporting
  Clear, actionable insights into how your content performs and how your audience behaves.
• Market & Consumer Insights
  Research that reveals what your audience really wants — and how to deliver it.
• Content Analysis
  A deep dive into the tone, relevance, and effectiveness of your site’s messaging.
• UX Audits
  A look at how users experience your site — from navigation to mobile performance — to ensure it’s seamless and intuitive.
• Technical Review
  Checks on speed, mobile optimisation, and technical SEO to keep everything running smoothly behind the scenes.

Why It Matters

Optimisation is about getting the most out of everything you create. Whether you're looking to sharpen your message, increase traffic, or improve conversions, we help you make smart updates that drive meaningful results — today and in the long run.