Project Description

The Zip Blog

ZIPTOPIA

Brief

To create shareable content aimed at a millennial audience and to build on Zipcar’s pre-eminent position within the sharing community.  The content is housed on the dedicated Zipcar blog – Ziptopia

  • Print Design Services

  • Content Marketing

  • PPC Advertising

CONTENT CREATION

TRANSLATIONS

CONCEPT THINKING

ENGAGEMENT

Deliverables

By creating a light-hearted but informative look at the everyday lives of the millennial generation within North America Zipcar were able to engage with their prospective customer base by offering life hacks and on-trend, out of the ordinary advice that was shareable through social media channels.

The Ziptopia blog has been a great success and has seen Hg2 provide more content and engagement for Zipcar.

  • Blog Creation

  • Content Marketing

  • Brand Awareness

Content Creation
Blog Creation
Engagement
Marketing

Results

3.6x

Increased engagement

11K

Customer Satisfaction

80K

Retention

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