Develop localised SEO content to build organic search rankings and boost search traffic. The project saw Hg2 create content in English, Spanish, French, German and Italian to target key markets, focussing on in-market knowledge and localisation.
Hg2 created three destination features per week per language over six months. Hg2 selected and managed the language editorial teams to deliver engaging, effective content across multiple channels. At the end of the project Avis had seen a material rise in their SEO rankings across the different languages.